He said Torontonians already toss 10 million such pods in the
Keurig cleans up with
Keurig Green Mountain Inc. has taken North America by storm with its fabulously convenient coffee pod brewing system up to three million homes in Canada own a Keurig machine.But the company has also been a victim of that Canada Goose Parka success, weathering epic abuse over the mountains of spent pods that clog landfills across the continent.A 2015 spoof canadian goose jacket of a disaster movie that went viral on You Tube, Kill the K Cup, depicts monsters made of coffee pods who disembark from coffee pod flying saucers and rain terror on a city using spent Keurig canada goose black friday sale pods as ordnance.Now Keurig Canada Inc. wants consumers cheap Canada Goose to Canada Goose sale feel better about coffee pods. The company has retooled canada goose store its factory in St. Michel, a suburb of Montreal, to produce K Cup pods in polypropylene No. 5, which is recyclable.But recyclable where, and at what cost?While Halifax and cities across British Columbia, for example, accept the pod cups in the blue bin (provided consumers remove the lid, dump the coffee grounds, and, in the case of Halifax, remove the filter), big cities such as Toronto and Keurig home town of Montreal do not.Keurig battle to salvage its environmental reputation is emblematic of the pitfalls that face companies: buy canada goose jacket they may win friends with a simple, practical product, but also can get a bad name if they don plan what happens at the end of the product life.60 per cent of Keurig users say that impact on the environment of using these machines is their number one concern, said Robert Carter of NPD Canada, whose questionnaires survey 130,000 Canadians. really, really big. concerns, however, have not stopped people from buying K buy canada goose jacket cheap Cups, because convenience factor always outweighs other factors, Carter said. say they believe companies are doing as much as Canada Goose online they can to make these pods environmentally friendly. pods are tremendously convenient: just Canada Goose Jackets pop in the little capsule, press the button, and you get an exact size, hot cup of coffee, every time. This ease of use has led to spectacular growth in the category.Canada Fibers Ltd. plant manager Brian Sneyd displays Keurig coffee pods at Canada TMs busiest recycling facility, in Toronto, Thursday August 10, 2017. The pods are too light and small to be detected by sorting machines or the plant TMs workers, so they head to landfill.Five years ago, consumers used a pod machine to brew one in five cups of coffee. Now 50 per cent of brewed coffee comes from a pod. Thanks to this ease, Canadians are drinking more coffee; we are the second biggest coffee drinking nation on earth, NPD numbers show. Only Italy beats us.All this coffee means lots of spent pods and Keurig does not make recycling easy.Here the 7 step process: The pod comes out of the machine hot. Let it cool. Then, struggle to peel the foil off canada goose clearance sale its top (unlike yogurt tubs, there is no tab on the foil). Toss the foil in the garbage. Scoop the coffee grounds into the compost. Under the grounds a little paper filter is glued to the plastic. Tear that filter canada goose coats on sale off and discard. Rinse excess grounds off the cup.Now, throw the little plastic cups in the recycling (typically blue) bin if your city permits it.have some very serious concerns that nobody is going to separate the parts of the canada goose deals pod, and it just going to make the problem worse, said Jim McKay, general manager of solid waste at the City of Toronto, which does not accept coffee pods for recycling.He said Torontonians already toss 10 million such pods in the wrong bin. The city asks residents to throw them in canada goose the garbage.But St Glorieux, chief executive of Keurig Canada, said in canada goose coats a phone interview that he feels confident that he can Canada Goose Outlet rescue his company environmental bona fides.Glorieux said that per cent of communities across Canada can take a Keurig cup and recycle it. A spokesperson later clarified, saying: per cent of communities across Canada accept No. 5 plastic. to now, K Cups have become a river heading to landfill; Keurig has produced over 60 billion pods worldwide to date. (That not counting Keurig compatible pods produced by Tim Hortons, President Choice, Nabob and others, or other coffee pod makers, such as Massimo and Nespresso). Even the inventor of Keurig told the Atlantic magazine that canada goose clearance he regrets his creation because of the waste it generates.
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